Apply planning organising decision-making and time management skills appropriate for use in an organisational context

Critically evaluate the various modes of entry that are relevant to SEAT and recommend  with justification  the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.

 

International Strategic Management

How to submit: You must submit your report via Turnitin.
Assessment task details and instructions

You must structure your report in the same order as the weighted assignment tasks set out below.

Word count
The word count for the report is 3000 words (+ / – 10%). Indicative word counts for each task are set out below and are based on the 3000-word limit.

The word count excludes the following:

– cover page
– contents page
– references
– tables
– diagrams
– appendices

Abstracts / executive summaries are not required and will not be marked if included.

BACKGROUND

In Assignment 1 you identified either Manchester or Melbourne as being the most attractive city for the product launch of the SEAT ‘Minimό’. SEAT has recommissioned your services to undertake further research into the city that you recommended in Assignment 1.

TASKS

Apply the 5-Forces model to critically analyse the competitive environment of the carsharing industry in your chosen city.

Remember that you can present a summary of key points in a table or diagram.
A SWOT analysis is not acceptable.

– Worth 25% of the overall mark; 750 words

Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minimό’ into your chosen city.

Remember that you can present a summary of key points in a table or diagram.
A SWOT analysis is not acceptable.

– Worth 25% of the overall mark; 750 words

Critically evaluate the various modes of entry that are relevant to SEAT and recommend  with justification  the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.

Remember that you can present a summary of key points in a table or diagram.

– Worth 25% of the overall mark; 750 words

Provide a critical reflection on the extent to which you believe the SEAT ‘Minimό’ represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature.

– Worth 25% of the overall mark; 750 words

USEFUL LINKS

You may find a number of the useful links for Assignment 1 to be relevant but you are expected to undertake additional independent research to address the tasks for Assignment 2. Several chapters of the SEAT 2019 Annual Report may be of relevance with regards to value chain analysis and/or creating shared value.

Assessed intended learning outcomes

On successful completion of this assessment you will be able to:
Knowledge and Understanding

  1. Strategically analyse the internal and industrial environments of firms.
  2. Critically evaluate the suitability of possible modes of entry available to firms seeking to expand into new foreign markets and advance appropriate and justified recommendations.

Transferable Skills and other Attributes

  1. Apply planning organising decision-making and time management skills appropriate for use in an organisational context.
  2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
  3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
  4. Use terminology associated with the subject area accurately and in a way which demonstrates sophisticated knowledge and understanding.
  5. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.

Module Aims

  1. To provide an advanced understanding of the context of international strategy (the current extent of globalisation the importance of international activity today and the reasons why firms compete across national borders).
  2. To provide a comprehensive understanding of the macro-environment of international business and how it influences the value-adding activities and decision-making of firms.
  3. To enable the critical and comparative evaluation of the relative attractiveness of potential foreign markets to enter.
  4. To facilitate the strategic analysis of the internal and industrial environments of firms.
  5. To enable a critical evaluation of the suitability of possible modes of entry available to firms seeking to expand into new foreign markets and advance appropriate and justified recommendations.
    Feedback arrangements

“The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy).

 

You can expect to receive the provisional mark and feedback for this assessment 10 working days after submission. Feedback may be provided either via Turnitin or in person (where a member of staff cannot mark online for occupational health reasons).
All marks will be ratified at the appropriate Board of Examiners following internal and external moderation.
Please note that being dissatisfied with your results does not constitute grounds for an academic appeal.

Support arrangements – University of Salford Students only

You can obtain support for this assessment by attending the tutor consultation sessions as detailed in the module handbook. Tutors also have weekly office hours; appointments can be made by email. Staff are normally contactable Mondays-Fridays 09.00-17.00.

The University offers a range of support services for students through askUS.
If personal mitigating circumstances may have affected your ability to complete this assessment you can find more information about personal mitigating circumstances procedure here.

Assessment Criteria – University of Salford Students only

The Level 7 Grade Descriptors for the assessment can be found in the Assessments folder on the module’s Blackboard site.

Support arrangements – Robert Kennedy College / Pentecost Ghana only
Your institution will have its own support arrangements – please contact your module tutors / administrators regarding support arrangements (personal mitigating circumstances / academic misconduct etcetera).

Assessment Criteria – Robert Kennedy College / Pentecost Ghana only

Academic Misconduct is an action which may give you an unfair advantage in your academic work. This includes plagiarism asking someone else to write your assessment for you or taking notes into an exam. The University takes all forms of academic misconduct seriously. You can find out how to avoid academic misconduct here https://www.salford.ac.uk/skills-for-learning.

Students are expected to learn and demonstrate skills associated with good academic conduct (academic integrity). Good academic conduct includes the use of clear and correct referencing of source materials. Here is a link to where you can find out more about the skills which students require http://www.salford.ac.uk/skills-for-learning.

In Year Retrieval Scheme
Your assessment is not eligible for in year retrieval.
Reassessment

If you fail your assessment and are eligible for reassessment you will be advised of the resubmission date by your School Office.
For students with accepted personal mitigating circumstances this will be your replacement assessment attempt.
If you need to be reassessed the reassessment will be the same as the original assessment.

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