Please read the google case that I attached and answer all the questions below.
1. Why was Google rebranded as Alphabet?
- Apply the new-product continuum (Figure 10-4) to Googles Moonshot Factory. Which category of products and services is most evident in that organizations work?
- Assess the prospects for driverless cars. Once the technology is perfected which obstacles will Waymo have to overcome before autonomous mobility becomes widely adopted?
- One goal for Alphabets X division is to create a new money-making business that rivals Google in size and profitability but does not involve search functions. What do you think that will be?
- Briefly describe the various combinations of product-communication strategies available to global marketers. When is it appropriate to use each?
- Assess the U.S. market potential for the electric vehicles such as the Tesla Model 3. Do you think the car will achieve mass-market success? Why or why not?