Critically evaluate how the concepts of creativity and innovation are relevant to the organisation? Use examples to illustrate your points.
You are required to submit a 3000-word report focusing on:
Carry out an innovation development analysis of a firm of your choice. The Innovation you analyse may be from the perspective of product service or social innovation. Subsequently your choice of organisation is not limited to the private sector you also have the option of
analysing innovation management in charities Non-Government Organisations and Social Enterprises.
Your report should draw upon a wide range of sources from the textbook (in addition to those in the recommended reading list) the company’s website and other relevant websites to academic journal articles and business magazines (such as Business Week Wall Street
Journal Financial Times and others). The data on the firm must be collected from secondary data sources ONLY
You report should:
• Critically evaluate how the concepts of creativity and innovation are relevant to the organisation? Use examples to illustrate your points.
• Critically evaluate the organisation’s application of disruption / innovation management strategies. Use examples to illustrate your points.
• Critically evaluate the organisations structure in terms of its ability to facilitate creativity and innovation. Use examples to illustrate your points.