Enhance students ability to solve structured and unstructured business problems Enhance students problem-solving skills through learning and evaluating others work

Future of Marketing Education/Discipline

Future of Marketing Education/Discipline

Purpose of the Assignment
Enhance students ability to solve structured and unstructured business problems
Enhance students problem-solving skills through learning and evaluating others work
Help students learn how to formulate questions and conduct analysis
Help students learn how to analyze and present data in a meaningful manner
Enhance students ability to utilize the study results for course-related purposes
When applicable enhance students skills related to working as a team to understand implications and reach conclusions
Provide students greater learning experience

Required Readings:

Hunt Shelby D. “For re-institutionalizing the marketing discipline in Era V.” AMS Review 10 no. 3 (2020): 189-198.

Chaos Theory: Please explicitly derive insights related to Chaos Theory. Your professor has provided a link as an example here but please feel free to search and cite current literatures related to Chaos Theory as needed.

Please choose one of the articles/perspectives below as your third required reading for this option.

Suggested Readings:

Hunt Shelby D. “Indigenous theory development in marketing: The foundational premises approach.” AMS Review 10 no. 1 (2020): 8-17.

Hunt Shelby D. “The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?.” Journal of Marketing Management 34 no. 1-2 (2018): 86-95.

MacInnis Deborah J. (2011). “A Framework for Conceptual Contributions in Marketing.” Journal of Marketing 75 no. 4: 136-154.

El-Ansary Adel Eric H. Shaw and William Lazer. “Marketings identity crisis: Insights from the history of marketing thought.” AMS Review 8 no. 1-2 (2018): 5-17.

Campbell D. T. (1965). Variation and selective retention in socio-cultural evolution In Social change in developing areas. Eds. H.R. Barringer G.I. Blanksten and R. W. Mack. MA: Schenkman 19-49.

Haig Brian D. “The importance of scientific method for psychological science.” Psychology Crime & Law 25 no. 6 (2019): 527-541.

Robinaugh Donald Jonas Haslbeck Oisn Ryan Eiko I. Fried and Lourens Waldorp. “Invisible hands and fine calipers: A call to use formal theory as a toolkit for theory construction.” (2020).

Brick Cameron Bruce Hood Vebjrn Ekroll and Lee de-Wit. 2020. Illusory Essences: A Bias Holding Back Theorizing in Psychological Science. PsyArXiv. November 22. doi:10.31234/osf.io/eqma4

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