Nintendo wants to introduce a new version of its most popular game Wii Sports on its Wii video game console. Thus far it has sold almost one hundred million games

Nintendo – introducing a new version of its most popular game Wii Sports

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Nintendo wants to introduce a new version of its most popular game Wii Sports on its Wii video game console. Thus far it has sold almost one hundred million games of this game. Nintendo would like to determine which sports to include in the new version. In the original game Nintendo included five different sports: baseball bowling boxing golf and tennis. The company wants to add at least three additional sports to the new version of the game that were not included in other extensions of its Wii Sports game.

But which three sports should be added? Nintendo has some ideas but wants to do some market research before proceeding. First Nintendo plans to interview current customers to find out which sports they would like to add to Wii Sports. Second Nintendo wants to survey a larger group of people. The company will present this group with a list of various sports and people can select their three favorite sports.

Nintendo is struggling with several questions:

What is the population of interest? In other words who will potentially buy the new Wii Sports? Are they current customers does Nintendo want to attract new customers who own a Wii but do not play Wii Sports or is the company also targeting potential new customers who do not yet own a Wii?
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Extra Sweet Sugar Inc. manufactures candy in Riyadh and distributes its products throughout KSA. The organization has over 350 employees in three locations. Its functional business units currently work in silos with data pertaining to their various departments held in separate legacy systems. The company’s revenues are growing and it has an online retail site.
As the company’s IT manager you have been tasked with recommending a Customer Relationship Management (CRM) enterprise system to senior management. Address the following:

Firstly which type of enterprise system would you recommend and why?

Secondly what are the benefits of implementing such a system?

Thirdly what challenges do you foresee in implementing this system? How would you address these?

Further what are some of the vendors that offer such systems? Moreover is there one that’s preferable give the organization’s needs? Why? What business factors should be addressed in order to make this determination?

Requirements:

APA style guidelines.

Support your submission with course material concepts principles and theories from the textbook along with at least five scholarly peer-reviewed journal articles.

A mark of zero will be give for any submission that includes copying from other resource without referencing it.

Finally write at least 5 pages in length excluding the title page and abstract. Requirements reference page which are never a part of the minimum content requirements.

from their population of interest for the surveys? Or will Nintendo systematically select respondents by defining exactly how many respondents it needs in different age groups split by gender and income?
How big should the sample size be for the interviews and the survey?

Assignment

Nintendo wants to introduce a new version of its most popular game Wii Sports on its Wii video game console. Thus far it has sold almost one hundred million games of this game. Nintendo would like to determine which sports to include in the new version. In the original game Nintendo included five different sports: baseball bowling boxing golf and tennis. The company wants to add at least three additional sports to the new version of the game that were not included in other extensions of its Wii Sports game.

But which three sports should be added? Nintendo has some ideas but wants to do some market research before proceeding. First Nintendo plans to interview current customers to find out which sports they would like to add to Wii Sports. Second Nintendo wants to survey a larger group of people. The company will present this group with a list of various sports and people can select their three favorite sports.

Can you make an educated guess about an appropriate sample size for the survey that Nintendo wants to conduct?

Approach your problem by going through the following steps:

Determine Z the acceptable level of confidence.
Determine E the acceptable amount of sampling error.
Further determine σ the population standard deviation.
Compute the sample size N.
Report your outcomes and the arguments of why you choose certain values in your discussion.

Note that as a marketing researcher you sometimes get a lot of input from the client that you can use for your choices in Steps 1–3 above but other clients may not provide this input and rely on your expertise as a marketing researcher. The Nintendo example is an example of a broad problem and Nintendo provides very little information that you can use. So you need to be creative! Find out what other studies use for the values of Z E and σ above. Provide the arguments for your choices.

Hint: This assignment is quite challenging. Nintendo is not asking one question but instead it asks respondents to provide their three favorite sports from a larger list of potential sports. Nintendo’s ultimate goal is to know with. A certain degree of certainty. Which are the three most preferred sports. Think carefully about how you could measure the level of confidence and the population standard deviation here. There is not one correct answer.

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