What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?

In 250 words recommend a strategy that you believe will increase profits and sales to the target market:Cite your specific research findings to justify your strategy assessment and recommendations.

Marketing Plan Analysis and Presentation: Part 3 – Research Template

Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point conduct additional research to acquire information related to place and promotion associated with the company you selected.

In the “Strategy Recommendation” section recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.

Information to be Researched Research Findings Resource Citation Information

Describe distribution channels (direct manufacturer to consumer indirect wholesalers/retailers multichannels).

Discuss possible channel conflicts.

What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company?

What forms of media does the company use? Describe the media mix.

Illustrate the messages the company currently uses.

Note: Include links to specific YouTube and social media site examples.

Strategy Recommendation:

In 250 words recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations

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