Write a brief subjective critique concerning the book. What are your personal thoughts? What do you agree with? Disagree with? Value? Not value? Is there something you did not understand?
Detailed Description of the Assignments
CW1: Review of book (30% of Final Course Grade) Each student will select a book from the following areas of interest:
- Agile Marketing
- Agile Methodology
- Scrum Framework
- Design Thinking
- Design Sprint
- Behavioural Economics
Each student will write a review providing a summary of the book its key idea and message its highlights. It will be written in a Word document of 1-2 pages.
- What is required is NOT an essay but a concise business report providing a short summary and analysis of the key points (ideas) in the mutually agreed book.
Do not waste space with a long Executive Summary Introduction and Conclusion (they should be very short and confined to the key points). While you should notuse essay structure and can and should use bullet points numbered sections headings and sub-headings and YOU MUST WRITE IN COMPLETE SENTENCES.Full (author year page) academic citation must be used.(No PDFs.)
- The main body of your review must be in three main parts:
Part 1.Write a single paragraph summarizing each key idea of the book. Note that the ideais not the same thing as the text and so a summary of the ideais not the same thing as a summary of the text.
Part 2.Write a brief objective critique of the idea. This critique should analyse the logical structure of the idea and point out the strengths and/or weaknesses of the idea.
Part 3.Write a brief subjective critique concerning the book. What are your personal thoughts? What do you agree with? Disagree with? Value? Not value? Is there something you did not understand? End this section with at least two points/questions for discussion in the class.
Then there should be a separate Conclusion. Avoid phrases like “in conclusion””to conclude””in summary”and “to sum up”.These phrases can be useful–even welcome–in oral presentations. But readers can see by thesection titlethat your written assignment is about to end. You’ll irritate your audience if you belabour the obvious.
The conclusion provides an opportunity for you to persuasively and succinctly restate your key points given yourreader has now been presented with all the information about the book.